Support for the 2018 Caballitos Runs

Support for the 2018 Caballitos Runs
If you are able, please support the 2018 Caballitos Runs and the Ultra Caballo Blanco 2018.  Watch this video and see the magic of running, kids, and the canyons!   To donate please visit this link: GoFundMe.

Holiday gifts for Endurance Runners.

Holiday gifts for Endurance Runners.
What can you offer to the endurance athlete in your life this holiday season? How about a gift of healthy, natural nutrition wrapped in a beautiful tradition of running, humility and sharing? While supplies last, Mas Korima is offering gift packages which feature all three of our Heritage Pinole and...

Give no Yuks!

Give no Yuks!
We are down with a good old Caramel Apple, or maybe one of those popcorn balls with the cool colored wrapper you could get back in the day. But if you don't have the time to whip up a batch of those, hook the youngin's up with some healthy and...

Rarajipari comes to Born to Run

Rarajipari comes to Born to Run
via: www.endurancesportswire.com May 10th, 2017 Scottsdale, Arizona / San Isidro, CHIH –  Rarajipari, the game of the generations to make its competitive debut in the United States at the Born to Run Ultras in Los Olivos California, Friday May 19th.   Mas Korima, along with Luna Sandals will sponsor and...

A tribute to Running Women

A tribute to Running Women
The runningverse is filled with amazing stories of people discovering a whole new world of health, elation and adventure. It brims with joy, excitement and positivism. But it also brings about a great, wonderful paradigm which we think the world needs. True equality. Join any running venture and you will...

Ultra Caballo Blanco 2017

Ultra Caballo Blanco 2017
A whole group of the Mas Korima team is just back from the Copper Canyons and the magic that is the Ultra Caballo Blanco.  It is a place of tropical beauty, deep under the horizon line of the Sierra Tarahumara mountains. Its days are hot and its nights, starry and...

The day I knew Mas Korima was going to happen

The day I knew Mas Korima was going to happen
We had been talking about it for months. This idea that a company, in the very real world of consumer products, would function in a radically different way by putting people first and by ensuring we would be a genuine tool for cultural empowerment. It was a beautiful, frightening concept at a very early stage, and it was anyone's guess if it could even get off the ground, so to speak.

Andale! + your current nutrition

Andale! + your current nutrition
At Mas Korima, we don’t pretend to have “miracle foods”, “perfect nutrition solutions” or “silver bullets”, because these don’t exist. Adequately fueling endurance requires an extended knowledge of your own body and metabolism, as well as using a variety of sources, even just for the sake of varying what you...