Heritage Nutrition For

Endurance Athletes

Pinole Products

Who We Are

Runners, Ultra Runners, Endurance Athletes, Hikers, Outdoor Enthusiasts, Dog lovers, Nature Lovers… There are lots of names for folks like us, but one we think fits best – Family.

Yes, we are biased. But we believe it to be true. Some of the best of humanity can be found running on a trail, taking their dog for a long hike in the woods, training for their first 5k, and, for sure, hanging out at a finish line. Runners and other athletes that care about their health, care about our world and care about each other – well, those are our people and... 

Mas Korima - Who We Are

We are Mas Korima.

It started years ago when our friend Micah True (Caballo Blanco) created a connection with the Raramuri people (known to the outside world as the Tarahumara) and with a large community of good-willed runners that met, bonded, and became family, in the magnificent Copper Canyons of Mexico.

Micah left the world in 2012, and a group of us worked hard at keeping that connection and expanding it. We ran together with our Raramuri friends and used every occasion we had to bring down some goods, some help and some money, which was much appreciated.

Over the years, though, we saw the limits of this model and we wanted to have means to be present in other ways, to genuinely contribute to the community and to show our friends that our involvement was based in respect and, most of all, in equality. Kuira Ba, the Raramuri greeting that means “We are one”, after all, and serves as a reminder that we must not act as an interference in the Barrancas, but as a force of collaboration.

Mas Korima - Who We AreAfter giving it much thought, we met with our Raramuri friends and we decided, together, that we would try something new. We would work together, as equals, in creating a better outlook for the traditional Raramuri communities. We, the outsiders, would participate in this relationship not as leaders, but as collaborators, humble helpers, and supporting facilitators. Our friends would contribute some of the ideas and be the driving force and primary suppliers behind the products we create. We would all go at this from the same angle, with the same goals. We would create a project of empowerment of Raramuri culture, an eco-business, a company that promotes and celebrates nutritional and healing ingredients from nature sourced from an ancient, knowledgeable culture of endurance athletes.

We created Mas Korima.

We are a company that crosses cultures and desires to bridge our unique worlds. We are a collaboration that aims at supporting the Raramuri people to meet the unavoidable, incoming “modernity” on their own terms, an environment where they are making their own choices, and using their traditional ways and knowledge while realizing the world needs their wisdom and heritage. We are using the mechanics of consumer merchandising to bring a fantastic, wholesome, healthy nutritional and healing products to the world while bringing some wealth, benefits and cultural empowerment to the Raramuri People of Northwest Mexico.


We know that there will be many challenges, learnings, and even some mistakes along the way, but we will act fast to remedy them, and are committed to always doing our best. Between the physical and cultural distance that we need to take into account and the crucial importance of approaching our growth at a safe, manageable rate, we must create a frame of reference outside of standard business models and importantly, always consider the human aspect.  And that is one of the most exciting things we, the multi-cultural team behind Mas Korima but also the community of endurance athletes and enthusiasts that is our main clientele (our Family), will get to experience. Together.

**Mas Korima is privledged to support the nonprofit True Messages through the sale of each an every product we make a financial contribution to this organization that honors, supports, and creates opportunities for the peoples of the Sierra Tarahumara 

Latest Ramblings

Support for the 2018 Caballitos Runs

Support for the 2018 Caballitos Runs
If you are able, please support the 2018 Caballitos Runs and the Ultra Caballo Blanco 2018.  Watch this video and see the magic of running, kids, and the canyons!   To donate please visit this link: GoFundMe.

Holiday gifts for Endurance Runners.

Holiday gifts for Endurance Runners.
What can you offer to the endurance athlete in your life this holiday season? How about a gift of healthy, natural nutrition wrapped in a beautiful tradition of running, humility and sharing? While supplies last, Mas Korima is offering gift packages which feature all three of our Heritage Pinole and...

Give no Yuks!

Give no Yuks!
We are down with a good old Caramel Apple, or maybe one of those popcorn balls with the cool colored wrapper you could get back in the day. But if you don't have the time to whip up a batch of those, hook the youngin's up with some healthy and...