Heritage Nutrition For

Endurance Athletes

Pinole Products

About us


Doing our best to introduce and support the natural products, athletes, artisans, events, and ancient wisdoms of the majestic Sierra Tarahumara.

We are a company that crosses cultures to bridge our unique worlds. A collaboration that works with Raramuri farmers and communities using the mechanics of consumer merchandising to bring unique, healthy, all natural nutritional and healing products to the world while bringing some wealth, benefits and cultural empowerment to our Raramuri Partners.

Our goal is to continue to expand the opportunities created by our friend Micah True (El Caballo Blanco). We believe in "fair trade plus" for all ingredients and products we source from the Sierra and with each and every sale we donate (Korima) to True Messages, a 501(c)3 nonprofit organization supporting the Raramuri peoples.