We are down with a good old Caramel Apple, or maybe one of those popcorn balls with the cool colored wrapper you could get back in the day. But if you don't have the time to whip up a batch of those, hook the youngin's up with some healthy and...
Mas Korima is now off and running! It’s time for us to pick up the pace and get the word out that Heritage Pinole, the endurance athlete fuel of choice of the legendary Raramuri (Tarahumara) runners of the Copper Canyons, is now available to everyone. Long before Chris McDougall wrote...
Before I answer why Mas Korima, it's probably best to explain what Korima is. What is Korima? Korima is a cornerstone principle of Tarahumara / Raramuri society. Literally translated, it means “circle of sharing”. In Tarahumara culture, it is the community, rather than the individual, which is the owner of pretty...
