Before I answer why Mas Korima, it's probably best to explain what Korima is.
What is Korima?
Korima is a cornerstone principle of Tarahumara / Raramuri society. Literally translated, it means “circle of sharing”. In Tarahumara culture, it is the community, rather than the individual, which is the owner of pretty much everything. Food, earnings, and work are not only shared with one's family, but also neighbors and friends. The principle of Korima also entails the absence of an expectation of return. Sharing is selfless, and thanks or acknowledgements are not be expected. True Korima is, therefore, an act of humility. (Read more here...)
Why Mas Korima?
Now for the why. Mas Loco runners and travelers to the Sierra Madre are all served an unforgettable lesson in Humanity when they first come in contact with this beautiful, simple concept: What I have, you have, too. We brought that concept home and are now sharing it in our own way.
Most of our founding team here at Mas Korima are “Mas Loco” runners who were either born in the Barrancas or who have traveled for many years to the Copper Canyons of Mexico joining our Raramuri / Tarahumara family to “Run Free” as our amigo Caballo Blanco (Micah True) would say. From these amazing journeys, the roots of Mas Korima were sprouted.
We are working with our Raramuri friends to deliver the best sports nutrition to our amigos around the world. To find out more about Mas Korima products check out "The Good Stuff".