Support for the 2018 Caballitos Runs

Support for the 2018 Caballitos Runs
If you are able, please support the 2018 Caballitos Runs and the Ultra Caballo Blanco 2018.  Watch this video and see the magic of running, kids, and the canyons!   To donate please visit this link: GoFundMe.

A tribute to Running Women

A tribute to Running Women
The runningverse is filled with amazing stories of people discovering a whole new world of health, elation and adventure. It brims with joy, excitement and positivism. But it also brings about a great, wonderful paradigm which we think the world needs. True equality. Join any running venture and you will...

Why Amaranth?

Why Amaranth?
While our Korimalitas are Pinole and Chia focused, there is a little ‘not so secret’ ingredient we include that we think, makes all the difference.  Amaranth - it’s what’s responsible for that slight little graham flavor that many detect.  We believe it also gives a nice hint of (healthy) sweetness...

The day I knew Mas Korima was going to happen

The day I knew Mas Korima was going to happen
We had been talking about it for months. This idea that a company, in the very real world of consumer products, would function in a radically different way by putting people first and by ensuring we would be a genuine tool for cultural empowerment. It was a beautiful, frightening concept at a very early stage, and it was anyone's guess if it could even get off the ground, so to speak.

Andale! + your current nutrition

Andale! + your current nutrition
At Mas Korima, we don’t pretend to have “miracle foods”, “perfect nutrition solutions” or “silver bullets”, because these don’t exist. Adequately fueling endurance requires an extended knowledge of your own body and metabolism, as well as using a variety of sources, even just for the sake of varying what you...

Why Mas Korima?

Why Mas Korima?
Before I answer why Mas Korima, it's probably best to explain what Korima is.  What is Korima? Korima is a cornerstone principle of Tarahumara / Raramuri society. Literally translated, it means “circle of sharing”. In Tarahumara culture, it is the community, rather than the individual, which is the owner of pretty...

What is Heirloom Corn?

What is Heirloom Corn?
First off, maybe we should call it by its proper name, maize. Corn is the name we've given maize, a large grain plant first domesticated by humans in Mexico 10,000 years ago. Since then, humans have been breeding, adapting the plant, resulting in numerous different strains. The Raramuri people of...