If you are able, please support the 2018 Caballitos Runs and the Ultra Caballo Blanco 2018. Watch this video and see the magic of running, kids, and the canyons!
To donate please visit this link: GoFundMe.
*as published by UltraRunning Magazine Ultra Marathon Caballo Blanco 2017 The legend says the first coin thrown into the Trevi Fountain ensures you will for sure return to Rome. For runners that have traveled to the Sierra Tarahumara, this is accomplished simply by taking their first running stride among the...
via: www.endurancesportswire.com May 10th, 2017 Scottsdale, Arizona / San Isidro, CHIH – Rarajipari, the game of the generations to make its competitive debut in the United States at the Born to Run Ultras in Los Olivos California, Friday May 19th. Mas Korima, along with Luna Sandals will sponsor and...
Mas Korima is now off and running! It’s time for us to pick up the pace and get the word out that Heritage Pinole, the endurance athlete fuel of choice of the legendary Raramuri (Tarahumara) runners of the Copper Canyons, is now available to everyone. Long before Chris McDougall wrote...
We had been talking about it for months. This idea that a company, in the very real world of consumer products, would function in a radically different way by putting people first and by ensuring we would be a genuine tool for cultural empowerment. It was a beautiful, frightening concept at a very early stage, and it was anyone's guess if it could even get off the ground, so to speak.
At Mas Korima, we don’t pretend to have “miracle foods”, “perfect nutrition solutions” or “silver bullets”, because these don’t exist. Adequately fueling endurance requires an extended knowledge of your own body and metabolism, as well as using a variety of sources, even just for the sake of varying what you...
Before I answer why Mas Korima, it's probably best to explain what Korima is. What is Korima? Korima is a cornerstone principle of Tarahumara / Raramuri society. Literally translated, it means “circle of sharing”. In Tarahumara culture, it is the community, rather than the individual, which is the owner of pretty...
First off, maybe we should call it by its proper name, maize. Corn is the name we've given maize, a large grain plant first domesticated by humans in Mexico 10,000 years ago. Since then, humans have been breeding, adapting the plant, resulting in numerous different strains. The Raramuri people of...
