We are down with a good old Caramel Apple, or maybe one of those popcorn balls with the cool colored wrapper you could get back in the day. But if you don't have the time to whip up a batch of those, hook the youngin's up with some healthy and...
*as published by UltraRunning Magazine Ultra Marathon Caballo Blanco 2017 The legend says the first coin thrown into the Trevi Fountain ensures you will for sure return to Rome. For runners that have traveled to the Sierra Tarahumara, this is accomplished simply by taking their first running stride among the...
A whole group of the Mas Korima team is just back from the Copper Canyons and the magic that is the Ultra Caballo Blanco. It is a place of tropical beauty, deep under the horizon line of the Sierra Tarahumara mountains. Its days are hot and its nights, starry and...
Mas Korima is now off and running! It’s time for us to pick up the pace and get the word out that Heritage Pinole, the endurance athlete fuel of choice of the legendary Raramuri (Tarahumara) runners of the Copper Canyons, is now available to everyone. Long before Chris McDougall wrote...
Full Announcement Here Mas Korima to again support the Ultra Maratòn Caballo Blanco events. January 23rd, 2017 Scottsdale, Arizona / Urique, CHIH – Mas Korima announces sponsorship and support for the Ultra Maratòn Caballo Blanco 2017 and the Los Caballitos Run. “We are excited to once again journey down to the...
While our Korimalitas are Pinole and Chia focused, there is a little ‘not so secret’ ingredient we include that we think, makes all the difference. Amaranth - it’s what’s responsible for that slight little graham flavor that many detect. We believe it also gives a nice hint of (healthy) sweetness...
It started years ago when our friend Micah created a connection with the Raramuri people (known to the outside world as the Tarahumara) and with a large community of good-willed runners we met, bonded, and became family, in the magnificent Copper Canyons of Mexico. Micah left the world in 2012,...
We had been talking about it for months. This idea that a company, in the very real world of consumer products, would function in a radically different way by putting people first and by ensuring we would be a genuine tool for cultural empowerment. It was a beautiful, frightening concept at a very early stage, and it was anyone's guess if it could even get off the ground, so to speak.
