Full Announcement Here Mas Korima to again support the Ultra Maratòn Caballo Blanco events. January 23rd, 2017 Scottsdale, Arizona / Urique, CHIH – Mas Korima announces sponsorship and support for the Ultra Maratòn Caballo Blanco 2017 and the Los Caballitos Run. “We are excited to once again journey down to the...

While our Korimalitas are Pinole and Chia focused, there is a little ‘not so secret’ ingredient we include that we think, makes all the difference.  Amaranth - it’s what’s responsible for that slight little graham flavor that many detect.  We believe it also gives a nice hint of (healthy) sweetness...

It started years ago when our friend Micah created a connection with the Raramuri people (known to the outside world as the Tarahumara) and with a large community of good-willed runners we met, bonded, and became family, in the magnificent Copper Canyons of Mexico. Micah left the world in 2012,...

We had been talking about it for months. This idea that a company, in the very real world of consumer products, would function in a radically different way by putting people first and by ensuring we would be a genuine tool for cultural empowerment. It was a beautiful, frightening concept at a very early stage, and it was anyone's guess if it could even get off the ground, so to speak.

Before I answer why Mas Korima, it's probably best to explain what Korima is.  What is Korima? Korima is a cornerstone principle of Tarahumara / Raramuri society. Literally translated, it means “circle of sharing”. In Tarahumara culture, it is the community, rather than the individual, which is the owner of pretty...

First off, maybe we should call it by its proper name, maize. Corn is the name we've given maize, a large grain plant first domesticated by humans in Mexico 10,000 years ago. Since then, humans have been breeding, adapting the plant, resulting in numerous different strains. The Raramuri people of...