The runningverse is filled with amazing stories of people discovering a whole new world of health, elation and adventure. It brims with joy, excitement and positivism. But it also brings about a great, wonderful paradigm which we think the world needs. True equality. Join any running venture and you will...
A whole group of the Mas Korima team is just back from the Copper Canyons and the magic that is the Ultra Caballo Blanco. It is a place of tropical beauty, deep under the horizon line of the Sierra Tarahumara mountains. Its days are hot and its nights, starry and...
Mas Korima is now off and running! It’s time for us to pick up the pace and get the word out that Heritage Pinole, the endurance athlete fuel of choice of the legendary Raramuri (Tarahumara) runners of the Copper Canyons, is now available to everyone. Long before Chris McDougall wrote...
Full Announcement Here Mas Korima to again support the Ultra Maratòn Caballo Blanco events. January 23rd, 2017 Scottsdale, Arizona / Urique, CHIH – Mas Korima announces sponsorship and support for the Ultra Maratòn Caballo Blanco 2017 and the Los Caballitos Run. “We are excited to once again journey down to the...
We are starting to get some product out at a few trail race aid stations! Of course, the ones you’ll find us at now represent the best of the best when it comes to Endurance Racing Companies, their crew, and their volunteers. Look for us at Aravaipa, Trail Running Over...
The Endurance Athlete community, we feel, encompasses some of the best of humanity. We believe our teams of Messengers are proof positive of this. Today we would like to further introduce you to one of them. You can always visit our About Us pages to see the full gang, but...
While our Korimalitas are Pinole and Chia focused, there is a little ‘not so secret’ ingredient we include that we think, makes all the difference. Amaranth - it’s what’s responsible for that slight little graham flavor that many detect. We believe it also gives a nice hint of (healthy) sweetness...
You know her from our packaging and our merchandise, but did you know her story? Her name is Rarabella. “Rara”, from Raramuri, the real name of our friends’ community and what they call themselves (as opposed to Tarahumara). “Bella”, from Spanish, because she’s beautiful, strong, healthy, and happily running. As...
It started years ago when our friend Micah created a connection with the Raramuri people (known to the outside world as the Tarahumara) and with a large community of good-willed runners we met, bonded, and became family, in the magnificent Copper Canyons of Mexico. Micah left the world in 2012,...
