Mas Korima is now off and running! It’s time for us to pick up the pace and get the word out that Heritage Pinole, the endurance athlete fuel of choice of the legendary Raramuri (Tarahumara) runners of the Copper Canyons, is now available to everyone. Long before Chris McDougall wrote...
Full Announcement Here Mas Korima to again support the Ultra Maratòn Caballo Blanco events. January 23rd, 2017 Scottsdale, Arizona / Urique, CHIH – Mas Korima announces sponsorship and support for the Ultra Maratòn Caballo Blanco 2017 and the Los Caballitos Run. “We are excited to once again journey down to the...
We are starting to get some product out at a few trail race aid stations! Of course, the ones you’ll find us at now represent the best of the best when it comes to Endurance Racing Companies, their crew, and their volunteers. Look for us at Aravaipa, Trail Running Over...
The Endurance Athlete community, we feel, encompasses some of the best of humanity. We believe our teams of Messengers are proof positive of this. Today we would like to further introduce you to one of them. You can always visit our About Us pages to see the full gang, but...
While our Korimalitas are Pinole and Chia focused, there is a little ‘not so secret’ ingredient we include that we think, makes all the difference. Amaranth - it’s what’s responsible for that slight little graham flavor that many detect. We believe it also gives a nice hint of (healthy) sweetness...
It started years ago when our friend Micah created a connection with the Raramuri people (known to the outside world as the Tarahumara) and with a large community of good-willed runners we met, bonded, and became family, in the magnificent Copper Canyons of Mexico. Micah left the world in 2012,...
We had been talking about it for months. This idea that a company, in the very real world of consumer products, would function in a radically different way by putting people first and by ensuring we would be a genuine tool for cultural empowerment. It was a beautiful, frightening concept at a very early stage, and it was anyone's guess if it could even get off the ground, so to speak.
At Mas Korima, we don’t pretend to have “miracle foods”, “perfect nutrition solutions” or “silver bullets”, because these don’t exist. Adequately fueling endurance requires an extended knowledge of your own body and metabolism, as well as using a variety of sources, even just for the sake of varying what you...
Before I answer why Mas Korima, it's probably best to explain what Korima is. What is Korima? Korima is a cornerstone principle of Tarahumara / Raramuri society. Literally translated, it means “circle of sharing”. In Tarahumara culture, it is the community, rather than the individual, which is the owner of pretty...
